Anyone who follows social media reads a lot of statistics, in the form of reports and infographics. Apparently, generating a report gives you credibility. That’s why we do it. But sometimes the “findings” in these reports are so generalized that they simply restate the obvious while dressing it up with an impressive sounding number. Hubspot, one of our favorite content marketing solution providers, is no better than the rest when it comes to spouting statistics. I love their reports because it makes me feel good about my career choice, but sometimes they just make me go “Duh!” Here are a few “duh-tistics” that you might find entertaining.
Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Well, of course. This is because people search Google and Bing for products and services. Almost half of all searches are research on products and services, according to Hubspot. I read a statistic where porn gets a lot of searches, too. Did the survey respondents consider searching for porn to be research on products and services?
Businesses with 31 to 40 landing pages get 7X more leads than those with 1 to 5. Um, yeah. A site with 7x more indexed pages is going to get 7x more search results, and if those pages are for products and services, I guess you could call them leads. What point are they making here, other than that everybody needs to have bigger websites?
US Internet users spend 3X more time on blogs and social networks than on email. Of course. When I spend time on blogs and social networks, I’m reading stuff that I want to read because it matters to me. I actually went out and looked for it. My email box, on the other hand, is full of offers from people I once bought something from, who now want me to buy something else that I probably don’t need. Okay, that’s not always true. I love getting newsletters from some of those businesses, especially the ones that teach me something useful.
Blog posts shared on Twitter get 113% more inbound links than those not shared on social media at all. I’m not even going to comment on this. Even if you have never actually used Twitter, you know it as that social site where people share links to stuff they read on blogs.
46% of daily internet users read more than one blog every day. Okay, this is “daily internet users”. In other words, internet “addicts”. People who can’t go a day, or maybe even an hour without checking Facebook or their news aggregator.
Companies that use Twitter average 2X more leads per month than those that do not. I assume that they’re talking about companies who use twitter to drive traffic to their website. Isn’t this the same statistic as the one about getting more inbound links from Twitter? When did Hubspot buy Twitter?
Okay, I suppose that’s enough picking on Hubspot for one day. They really are a great company, and they provide some excellent services. I disagree with some of the statements I’ve heard in meetings between clients and Hubspot representatives, but everyone is entitled to their own approach and their own perspective, right? </snark>