We know that all this social media stuff is hard to follow sometimes, especially when the nerdy experts start talking about “fan gates”, “reveal pages” and “auto-responders”. I mean, it sounds like you accidentally walked into a magicians convention, doesn’t it?
It doesn’t have to be that way! We’re going to walk you through the steps to your own touch of marketing magic, and you’ll see just how it works.
Step 1: The Fan Gate
A fan gate is an image that only people who are not yet fans of your Facebook page will see. Until spring of 2012, page administrators could send all new visitors to a fan gate. Now visitors are directed to the page’s timeline. Fan gates still work, but you need to work a little harder to get people to visit them.
Fan gates are cool because you can use them to encourage people to like your page. How do you do that? By offering them a very special deal, one that is better than your advertised promotions. You can provide a URL link directly to your fan-gated page, so it’s possible to tell your newsletter subscribers, website visitors, and
Look at it this way. You’re asking for a lot. You want them to “like” your fan page so that they will get social messages from you as a part of their Facebook updates, AND you’re going to ask them to surrender their personal email address, too. That’s pretty valuable stuff, and you need to make it a more than fair deal for your new fans. After all, the value of a new regular customer is going to be worth a lot more than $10 or $15, isn’t it?
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Step 2: The Reveal Page
When your visitor clicks the “like” button, the fan gate disappears, and it is replaced by the reveal page. This is the most important step in the process, because now that they have taken one action, you need to get them to do a little more.
The reveal page is where you get subscribers to your email list. We promise them that the coupon will be delivered via email, so of course we’ll need their address. We also remind them that we’re offering to send other deals from time to time. This is going to keep them on the list, and it’s going to be the big cannon in your marketing arsenal. Don’t worry about the details, we’ll help you with everything.
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Step 3: Facebook Return Page
When your subscriber enters their info, a message will tell them to check their email for a message. This is important to make sure they are actually choosing to be on your list, and it’s not somebody doing it without their permission. Once they click on that email, we want to get them back to your Facebook page, so we do that automatically.
And since we’re bringing them back to Facebook, let’s pull all of the stops and show them what a great place you have, perhaps show off some of your best products, and share your primary stats like a phone number, location, or hours of operation.
If you provide us with 5-6 nice photos of your business, products, or services, we’ll make a nice slideshow that will create an attractive presentation on your welcome page. The idea is to get them excited about you, and when you have just a few seconds to make an impression, pictures and motion do it best!
Step 4: The Coupon
While your new fan is checking out your great welcome screen, that coupon you promised has already made its way to their email inbox where it’s waiting to be used. We set it up with an auto-responder so you don’t have to do anything to deliver their coupon. We set up everything so that it works like magic!
Step 5: Results
Now that we’ve gone through the steps, let’s look at what you’ve accomplished.
- You just increased your Facebook fans, so your social messages will reach a larger audience–on average, 130 more friends for each new fan that you add.
- You gave your new fan a great reason to visit your business with their coupon in hand, which is always good for the bottom line.
- And most importantly, you have the name and email address of a customer, and you can now delivery highly targeted marketing whenever you want.
We suggest that you attach a valuable offer whenever you send something out to your list. This way, they’ll always look forward to opening your emails, and every mailing will be an opportunity to drive traffic.
Would you like to give it a spin? Try our Facebook demo, and you’ll see how the entire process works first-hand.[/three_fourths]
Building and managing your own marketing list is one of your most valuable marketing opportunities, but if it’s not done right, you could get banned from your email provider or get your website black-listed. We can help you incorporate existing addresses into your new list, safely and legally.
[big_button color=”orange” url=”http://prosocialtools.com/social-media-marketing-services/facebook-email-marketing/” desc=”This is a limited time, special offer”] Facebook Email Marketing Set-up $449 [/big_button]
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