Category: Blog


I have to admit, I am not blogging nearly as often as I should. With more than a half-dozen websites that play roles in our service offerings and a fairly robust workload, my focus on inbound marketing has drifted. But since I love automation tools, there is no reason our ... Read More


Every restaurant gets bad reviews from time to time. It's a well-worn adage that you can't please everyone. When you are faced with responding to a bad review, do you ignore it, go on the defense, or find out if it was deserved? Read the following review, and ask yourself, ... Read More


If you're like me, then you have played with Google's Advanced Search strings and messed around with changing variables to see what happens. There are some interesting things that you can do with Google search. For instance, you can build a query that finds every website inside the USA that ... Read More


As a long-time marketing professional, it amazes me how most small businesses neglect marketing. Just as you are an expert in your field, marketing professionals have insights and experiences that are highly specialized. They recognize problems that others are oblivious to, they see the cause and effect of things that ... Read More


Customer reviews are one of the most important social signals for any business, because they tell the unvarnished truth about how your products and services are being perceived by customers. Well, almost. Happy customers will readily tell you when they are thrilled, but only a handful will then go online ... Read More


When I hear about a new restaurant and want to learn more, I usually Google search on my iPhone with their name, which usually shows me their Google+Local page. That will give me location, hours, tap-to-call and tap for their website. If ... Read More


As any Facebook Page Manager would know, Fan Page Reach measures the viral exposure your Facebook posts receive. If you manage Facebook pages and have noticed that your fan reach has plummeted in the past few weeks, you are not alone. Social media managers everywhere have been seeing the same ... Read More


You have no doubt heard the expression "Content is King". For local business marketing, ratings and reviews drive more customer traffic than content. Over the past two years, there has been an explosive shift in how local business services are being ... Read More


Press releases can help your business, whether you are launching a new website, introducing a new product, or building your local business search traffic. You should try it as a component in your marketing mix, and see how well it works for you.


Best buy has been hammered by the online marketplace. When Circuit City closed doors, Best Buy hoped to see a boost that would make them healthy in the big box retail electronics space. But all it did was slow the bleeding, ... Read More

Creating “Kick-ass” Content Feeds for your Facebook Page