When I hear about a new restaurant and want to learn more, I usually Google search on my iPhone with their name, which usually shows me their Google+Local page. That will give me location, hours, tap-to-call and tap for their website. If the business has done everything right, their website is also the next Google [...]

As any Facebook Page Manager would know, Fan Page Reach measures the viral exposure your Facebook posts receive. If you manage Facebook pages and have noticed that your fan reach has plummeted in the past few weeks, you are not alone. Social media managers everywhere have been seeing the same trend. For example, during the [...]

You have no doubt heard the expression “Content is King”. For local business marketing, ratings and reviews drive more customer traffic than content. Over the past two years, there has been an explosive shift in how local business services are being discovered. The two factors that are ushering in this change is the combined growth [...]

Press releases can help your business, whether you are launching a new website, introducing a new product, or building your local business search traffic. You should try it as a component in your marketing mix, and see how well it works for you.

Best buy has been hammered by the online marketplace. When Circuit City closed doors, Best Buy hoped to see a boost that would make them healthy in the big box retail electronics space. But all it did was slow the bleeding, not repair the wound. In case you haven’t been watching the financial news, Best [...]

Dr. Brian Monger decided to “stir the pot” on a LinkedIn group for Marketing Executives. He suggested that a business does not need a social media platform presence if you don’t have the time or knowledge on how to run it. This was a throw-down and I couldn’t ignore it. Dr. Monger’s suggestion, (and I’m [...]

In today’s Internet-driven world, customers have more power than ever. They share their experiences with the world through social media and online review sites, and they’re not afraid to give you a negative rating. Once a disappointed customer walks out your door, you have little control over what they do next. Often, they’ll complain to [...]

I have to hand it to the marketing strategists at Pinterest. People can’t keep a secret, so they leveraged that insight into a social marketing strategy. It’s unlikely that you are reading this blog and you haven’t heard of Pinterest, but here’s a little background anyway. You collect photos from the web by using a [...]

On Lawyerist.com, a blog for lawyers. Sam Glover writes “Somewhere your there a social media consultant must be blogging about how important it is to have a Facebook page for your law firm, because ‘Follow my firm’s Facebook page!’ updates seem to pop up in my feed every day or two. That consultant is a [...]

Sharing on Facebook is great for spreading the news about your new product, service, or story. You can create your very own custom Share button that can you can add to your web page, or even to an email or newsletter. It’s really simple, but you do need to be able to look at web [...]