All About Direct Marketing

All About Direct Marketing

Direct marketing is the process of building a customer list that you can use to share promotions, build relationships, and keep in touch with your customers.  You not only acquire new customers, you also build loyalty and increase repeat business.

ProSocial can help build your list, create your campaigns, and manage everything for you. We begin by learning everything we can about your customers and finding the best approaches to grow your business. We then provide you with a customized plan that meets your goals.

  • Account Creation
    We create your account, develop opt-in boxes that can be added to your website, mobile site, or Facebook page, create auto-responders and then provide ways to build your list of subscribers. This is the correct way have customers and prospects sign-up to receive messages from you.
  • Campaigns 
    Your marketing plan might include periodic specials, a marketing newsletter, or a sequence of messages that are automatically delivered based on when someone subscribed to your list. We’ll explain all of these options to you in detail. The end goal is to create stronger relationships that turn prospects into customers and customers into loyal word-of-mouth advocates.
  • Carefully Crafted Campaigns Sent
    We create, test, schedule, and send your carefully crafted campaigns to your list, insuring that they are designed to get past the spam filters, hold your readers attention, and present your business in the best possible way.
  • Test and Optimize Campaign
    After your campaign is run, we analyze the results–how many actions were taken that led to purchases, website visitors, or social sharing. This is complex stuff, but we’ve been doing it for years, so you are in great hands.

Why use Direct Marketing?

Direct marketing has many benefits for small businesses:

  • Cost Effective – Especially when compared to traditional print advertising (i.e.- direct mailings, yellow pages)
  • Better Response – than direct mailings because your audience asked to receive your message
  • Fast Results – Delivery time is almost instant, and it’s completely measurable.
  • Easy to Test and Optimize Campaigns – We can split your list into segments, send different campaigns based on interest or purchase behavior, and continually optimize your program for the best possible return.
November 28, 2011 / Business Information

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About the Author

Tim is digital marketing strategist and technology solutions architect at ProSocial Marketing, LLC.

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All About Direct Marketing