Lifetime Value of a Customer
A Dollar Amount of Average Sale
B No. of Sales per Year
C No. of Years a Customer
D Additional Customer Referrals per Year
E % of Referrals Who Become Customers
F Gross Sales per Year per Customer (A x B) $0
G Gross Sales Over Lifetime (F x C) $0
H New Customers Annually from Referrals 0.0
I Lifetime Sales from Referrals (H x C x G) $0
J Total Value of a Loyal Customer (I + G) $0

Lifetime Value of a Customer
ADollar Amount of Average Sale
BNo. of Sales per Year
CNo. of Years a Customer
DAdditional Customer Referrals per Year
E% of Referrals Who Become Customers
FGross Sales per Year per Customer (A x B)$0
GGross Sales Over Lifetime (F x C)$0
HNew Customers Annually from Referrals0.0
ILifetime Sales from Referrals (H x C x G)$0
JTotal Value of a Loyal Customer (I + G)$0

Customer Value