I have to admit, I am not blogging nearly as often as I should. With more than a half-dozen websites that play roles in our service offerings and a fairly robust workload, my focus on inbound marketing has drifted. But since I love automation tools, there is no reason our social media channels should suffer.
Every business should have a social content strategy. Ours is simple. We post what we write, and we also curate the best posts on Social Media, Web Marketing, and SEO that are published on our favorite blogs. That’s our strategy, and it’s likely that yours is different, but if you also read lots of blog posts related to your customers, your products, and your services, sharing those posts can certainly boost your social media visibility, and as long as you follow up those posts with genuine engagement through the comments, shares, and retweets, then you can capitalize on that additional exposure.
To curate and automate content for our Facebook page, Twitter account, and Google+ page, I leverage the capabilities of 4 key services. To start, I link to my favorite blogs in Feedly.com, and this is where curation happens. I can blast through a hundred blog posts in a short time, picking the best and most relevant to share. When I find one, I use Feedly Pro’s Evernote Sharing feature to save those posts to my Evernote account. This creates an archive of those great articles, so I can refer back to them later.
The sharing part of my system is a little more involved. Each article I save from Feedly goes into a notebook with “public sharing” activated. I have Zapier configured to create an RSS feed of my Evernote notebook. This is because Evernote’s feed isn’t compatible with the next step in my system. I import the Zapier feed into ChronoSuite, which is an awesome social media monitoring and publishing dashboard. Using ChronoSuite’s auto-poster function and queue scheduler, I can drip-feed the articles I find a few times each day, or more often, depending on the target site. I like to send more to Twitter, and a bit less to Facebook. From here, I trust ChronoSuite to take care of posting for me, and then I follow up by monitoring those pages and engaging anyone who comments or shares the articles I recommend.
One of the biggest benefits of using this type of approach is that it is completely scaleable to multiple groups of feeds, and to multiple destinations. I can provide content to any number of social media properties for different clients using this same technique, and once it is configured, I can use my iPhone to identify and distribute content in just a few minutes each day.